5 useful advices for Germany


Determination and preperation: Most Danish companies will find that it is a bit more complicated to start business in Germany as e.g. in Norway or Sweden. Therefore determination to start up is important – if you just want to give it a quick attempt your chance of succeeding is poor.

Do not make any attempt to enter Germany unless you are fully determined and well prepared.

Seek advice: A few things have to be done “The German way”. Do not waste a lot of time and energy by not knowing how to handle basic things – seek advice either in your own network or e.g. from TyskPilot or similar advisor.


Accept German demands: Often a bit more detailed data and documentation is demanded.  Consider this as a necessary requirement, and it might even be useful for you on other markets as well



Remember a few formal rules: In Germany you address people by their surname and you use the “Sie” form until you have met the person (-s) a few times.



Keep your word: If you have promised e.g. to forward some material before the end of the week, and you won’t reach it before next week, then send a polite notice, that your material is unfortunately delayed a few days…..